Ethics Policy | Albanian Health Agency
Last Updated: June 2025
At Albanian Health Agency, we recognize the deep trust patients place in us when seeking medical treatment abroad. Our commitment to ethics is foundational to our work. This policy outlines the ethical standards that govern how we present information, engage with patients, and collaborate with clinics, ensuring that our operations meet the highest levels of integrity, fairness, and medical responsibility.
This Ethics Policy is part of our broader effort to provide transparent and trustworthy healthcare information in compliance with internationally recognized standards, including those promoted by Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness).
1. Patient First Philosophy
We are committed to acting in the best interests of patients at all times. This includes:
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Providing accurate, unbiased, and honest information about medical procedures, risks, and outcomes
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Avoiding commercial influence over the content we publish or the clinics we recommend
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Ensuring patients are fully informed before making healthcare decisions
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Never pressuring patients into medical decisions or commitments
2. Independence and Integrity
Albanian Health Agency operates with editorial and operational independence. Specifically:
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We do not accept payment in exchange for editorial coverage or patient referrals unless clearly disclosed
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All recommendations are based on verifiable qualifications, patient outcomes, and clinical reputation
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We decline partnerships or promotion of clinics that do not meet our minimum standards for safety, hygiene, or ethics
3. Transparency in Partnerships
We clearly disclose:
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Any financial relationship we have with partner clinics or service providers
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Whether content is sponsored, promotional, or affiliate-based
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If and how patient data is shared with third parties, in accordance with our privacy policy
We are committed to avoiding hidden conflicts of interest.
4. Medical Accuracy and Review
We ensure that:
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All health-related content is medically reviewed or created in collaboration with licensed professionals
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We update articles regularly to reflect new research, clinical protocols, or regulatory changes
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All claims made regarding procedures, success rates, and pricing are substantiated and accurate at the time of publication
5. Respect for Cultural and Personal Differences
We serve a diverse, international audience. Therefore:
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We avoid language, imagery, or claims that are discriminatory, insensitive, or culturally biased
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We respect religious, cultural, gender, and personal preferences related to medical care
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We aim to represent patients and practitioners from varied backgrounds in a fair and inclusive way
6. Marketing and Advertising Ethics
In all promotional activities, we:
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Adhere to local and international advertising guidelines, including those of Google Ads and Meta
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Avoid exaggerated, misleading, or fear-based messaging
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Do not promote treatments that are not medically approved or scientifically supported
We strive for responsible and ethical communication in all platforms we operate on.
7. Data Ethics and Confidentiality
We protect the confidentiality and integrity of all patient-related data by:
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Following GDPR and local data protection laws
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Collecting only necessary data and limiting access to authorized staff
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Never selling or sharing personally identifiable information without consent
8. Accountability and Continuous Improvement
We welcome constructive feedback from users, patients, and partners. We are committed to:
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Reviewing and updating our ethics policy annually
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Taking prompt action in response to ethical complaints or concerns
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Maintaining a clear procedure for reporting violations internally
To report an ethical concern, contact us at: [email protected]